Choosing the most effective way to communicate is essential to the business of getting things done. Today we are inundated with messages from all different forms of communication, including email, messaging apps, snail mail, social media, telemarketing and more.
Text messages get read.
Average open rates for email hover in the 15-22% range and email is more likely to hit the spam folder before anyone ever even sees it. On the other hand, open rates for text messaging towers over email at 98% – and most are read within 15 minutes of receiving them.
Text messaging is immediate.
According to CTIA, it takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. If what you are communicating is time-sensitive, then you want to be sure your audience gets the message.
Text messaging is personal and everywhere.
91% of all U.S. citizens have their mobile device within reach 24/7 (source: Morgan Stanley). More than two out of five of you have even slept with your phone! Plus, almost all mobile phones today are SMS-enabled, which means most everyone can receive text messages.
Text messaging doesn’t require an Internet connection.
Can’t pick up a Wi-Fi signal? No problem. Text messaging doesn’t require Internet access, so even if you’re out of range, you can still receive a text.
Text messaging is download-free.
Text messaging doesn’t require a smart phone and there is no need to download anything, unlike all messaging apps.
Thinking about QR codes? Think again.
Instead of hunting around for a barcode scanner, you just need to text a keyword to a shared short code (like 41411) to get an automatic text reply with a link to your website, download page, menu, form – wherever you want traffic to land.
Text messaging allows organizations to own their audience.
With Facebook organic reach dwindling to single digits, businesses and organizations can no longer freely promote to the communities they worked hard to build. Text messaging on the other hand, offers a a reliable way to reach every single person that opts-in to receive messages, no matter how many are on your subscriber list.
Imagine the possibilities:
- Text to win campaigns
- Mobile coupons
- Text surveys
- Lead generation
- Customer support
- Emergency communication
- Sports groups & association messaging